I had the opportunity to lead a brand overhaul for The Bikes College Leeds, a rider-owned CIC dedicated to serving the Leeds community. The organization produces high-end, custom-built bikes from scratch, as well as salvaging and refurbishing bikes from skips, which are then sold at affordable prices or gifted to schools and deserving individuals. The brief from the Poland born founder was to approach the rebrand with a minimal, Soviet Constructivist aesthetic. In response, I created a range of graphic typographic designs that aligned with this distinctive style, helping to establish a cohesive visual identity across their branding and communication materials.