I designed a bespoke logo for STEKI, a Greek restaurant located in Fujairah, UAE. Drawing inspiration from traditional Greek letterforms, the logo blends timeless elements with a contemporary touch. Situated in the foothills of the Hajar Mountains, STEKI embodies the spirit and flavors of the Greek Islands. This project was created for HRH Sheikha Shamseh Al Sharqi, in collaboration with Carlos Gris.

I designed a series of bespoke t-shirt graphics and brand licensing assets for Warner Bros.' Batgirl series, blending dynamic visuals with the iconic elements of the superhero universe. These designs were created to capture the bold, edgy spirit of the Batgirl character while maintaining consistency with the larger brand. The project was produced while working with Crush Creative in Brighton, UK, and contributed to the wider merchandise and licensing campaign for the series.

Bespoke gold foiled backgammon instructions for product designer Alexandra Llewellyn. To be stocked as standard in her backgammon boards in Harrods, Harvey Nichols & Paul Smith.

I designed the brand identity for Ada Home & Garden, a high-end florist and vintage garden store. The project included creating custom typography and a hand-drawn traditional roundel, which became a key visual element of the brand. I also developed a range of print materials to complement the store’s premium, rustic aesthetic, ensuring consistency across all touchpoints and reflecting the store’s blend of elegance and nostalgia.

I created the fun and playful brand identity for BigBuns, a smash burger street food chain based in Leeds, UK. Drawing inspiration from the cheeky name, I explored custom, curvaceous typography that embodied the brand's bold, irreverent spirit. To add a further touch of personality, I designed a burger character that brought a lighthearted, approachable element to the identity. The branding extended into an array of pun-inspired stickers, which doubled as paste-ups to decorate the walls of each location, reinforcing the brand’s playful and engaging presence.

I was approached by the renowned University of Leiden to design a special edition hoodie for their archaeology students, celebrating 25 years of the programme. The front design features an image of a student holding a trowel aloft like a torch—symbolizing the idea that in order to understand the present, we must first explore the past. Alongside this, a pot with the keys of Leiden, a symbol of the university, adds a historical touch. On the back, I incorporated essential archaeological tools alongside representations of some of the most significant finds in archaeological history, creating a visual narrative that connects the past with the students’ future explorations.

Building on the success of Brutus Golds’ disco events, I collaborated on a series of 70s-inspired t-shirt graphics for his clothing brand. Drawing inspiration from iconic lyrics of the era, I created bold, typographic designs that celebrated the vibrant, carefree spirit of disco. Each design aimed to capture the essence of the 70s, blending nostalgia with modern style to appeal to both retro enthusiasts and a new generation of music lovers.

I had the opportunity to work closely with Rich from Get Baked following the brand’s meteoric rise to help create a custom character for their rebrand. This playful yet distinctive character became a key element of the brand’s identity, resonating with their loyal fanbase. Additionally, I contributed to the design of packaging for their range of chocolate bars and other treats, infusing each piece with a fun, vibrant aesthetic that aligned with Get Baked’s irreverent personality.

During my time at Legit Agency Leiden, I had the privilege of leading the branding for Het Hof Van Keet, a company specializing in high-end luxury Dutch holiday homes. To visually represent the premium amenities on offer, I created a series of detailed vector illustrations that showcased everything from the stunning interiors to the bespoke services, capturing the essence of the brand’s sophisticated yet welcoming atmosphere. These illustrations became an integral part of the brand’s visual language, helping to convey the unique experience of purchasing a home at Het Hof Van Keet.

I had the opportunity to lead a brand overhaul for The Bikes College Leeds, a rider-owned CIC dedicated to serving the Leeds community. The organization produces high-end, custom-built bikes from scratch, as well as salvaging and refurbishing bikes from skips, which are then sold at affordable prices or gifted to schools and deserving individuals. The brief from the Poland born founder was to approach the rebrand with a minimal, Soviet Constructivist aesthetic. In response, I created a range of graphic typographic designs that aligned with this distinctive style, helping to establish a cohesive visual identity across their branding and communication materials.

I collaborated closely with Egelnick Agency on the brand identity for Happy Bird Chicken, which launched its first site in Bristol. The brand focuses on free-to-roam, high-welfare, Yorkshire-born chicken. We developed the overall graphic identity and worked alongside a copywriter to create compelling calls to action for use on Constructivist-inspired placards. Additionally, we explored typographic designs for stickers to accompany the meals. The shop fit was produced by IDL Group.

I partnered with Brilliant Agency to develop a distinctive campaign for Lee Kum Kee, the renowned creators of Oyster Sauce, in celebration of Chinese New Year 2022. The multi-channel, multi-lingual campaign spanned key visuals, POS, social media content, a consumer game and competition, as well as advertising.

The campaign featured a striking, illustrative key visual that encapsulated the magic and festive spirit of Chinese New Year, emerging from a bottle of Lee Kum Kee Oyster Sauce. The design captured the essence of the five senses while incorporating traditional CNY elements, resulting in a cohesive visual that could be applied across POS materials, advertising, and broader marketing assets.

I co-created Topia , a rider-owned skateboard wheel brand, from the ground up with my friend Adam James. In addition to crafting the brand identity, I oversaw both the wheel development and the printing process. The result is a clean, approachable brand that blends modern aesthetics with subtle nods to the classic visuals of early skateboarding culture.

For the 30th anniversary of The Vicar of Dibley, I was commissioned to design a large triptych stained glass window that celebrated iconic moments from the beloved series. The design incorporated several Easter eggs, including fan-favorite scenes like Dawn French falling into a puddle. Achieving an authentic stained glass aesthetic involved multiple rounds of development and refinement, balancing legibility with intricate details and subtle references to the show's history.

In collaboration with Rich Colvill, I helped craft the brand identity for Handsome Bar, resulting in a series of intricately hand-painted murals that blend etched details with bold golden typography. The design draws inspiration from the brand's roots in the Lake District, Reflecting its rich heritage while embracing a modern aesthetic.

I developed a bespoke brand identity for Almond-Bennett Developments Ltd., a Leeds-based company specializing in a diverse range of housing projects. The goal was to create a distinctive visual identity that reflected the company’s commitment to quality, innovation, and community-focused development. A key element of the design was crafting the AB monogram into the logo, using an almond shape to define and reinforce the brand’s name.

I was commissioned to illustrate a custom coat of arms for The Carden Arms, a charming Grade II listed 18th-century coaching inn located at the heart of Tilston village. Steeped in history, the inn is known for its collection of antiques, artwork, old rugs, and roaring fires.

In creating the coat of arms, I adhered to the traditional conventions of heraldic design, which typically include a shield, supporters, a crest, and a motto. The shield serves as the central element, while supporters are figures or animals placed on either side, often symbolizing strength or protection. In this case, I incorporated horses and a bull, reflecting the inn’s connection to both local culture and rural heritage. The carriage, symbolic of the inn’s history as a coaching stop, was integrated into the design, along with local flora to root the identity in the surrounding landscape. Above the shield, I included a helmet, another common feature of heraldic design, signifying nobility and tradition. Each element was carefully chosen to encapsulate the inn’s rich heritage and the surrounding village’s character.

For the motto, I chose "Fide et Amore"—Latin for "By Faith and Love." This phrase reflects the inn’s enduring commitment to hospitality, community, and warmth, while also nodding to the timeless values that have kept the Carden Arms a beloved local landmark for centuries.

I designed a kaleidoscopic logo for Bar 82 Hull. Bar 82 was a pioneering venue, focused on revitalizing a previously overlooked area of Hull and transforming it into a more upscale destination.

The kaleidoscope design reflects the dynamic, ever-evolving energy of both the bar and the city itself. Just as a kaleidoscope creates a continuous array of changing patterns, the logo symbolises the vibrant mix of culture, creativity, and transformation taking place in Hull. The multifaceted design also speaks to the bar’s ability to bring together different elements; art, music, and hospitality into a unified experience that resonates with the city’s new identity.

I created the brand identity for Pudding Club, an underground club night in Wellington, New Zealand. My role involved designing monthly flyers and posters to promote the event. The central character of the identity became a playful dancing pudding man, which evolved into a key graphic element symbolising spinning records. This figure was placed within a circular frame, representing the dynamic movement of music, and was paired with unique, changing artwork each month to reflect the theme of the event.

I worked closely with Grandad Skateboards to refine their graphic identity, evolving it into a more cohesive visual language beyond just the logo. I expanded their graphic system by creating multiple variations and introducing the phrase “Passed Down, Pushed Forward” to capture the brand’s heritage and forward-thinking spirit. Additionally, I designed vintage-inspired graphics that paid homage to classic skateboarding culture, reinforcing the brand’s roots while giving it a fresh, contemporary edge.