I partnered with Brilliant Agency to develop a distinctive campaign for Lee Kum Kee, the renowned creators of Oyster Sauce, in celebration of Chinese New Year 2022. The multi-channel, multi-lingual campaign spanned key visuals, POS, social media content, a consumer game and competition, as well as advertising.
The campaign featured a striking, illustrative key visual that encapsulated the magic and festive spirit of Chinese New Year, emerging from a bottle of Lee Kum Kee Oyster Sauce. The design captured the essence of the five senses while incorporating traditional CNY elements, resulting in a cohesive visual that could be applied across POS materials, advertising, and broader marketing assets.