I worked closely with Grandad Skateboards to refine their graphic identity, evolving it into a more cohesive visual language beyond just the logo. I expanded their graphic system by creating multiple variations and introducing the phrase “Passed Down, Pushed Forward” to capture the brand’s heritage and forward-thinking spirit. Additionally, I designed vintage-inspired graphics that paid homage to classic skateboarding culture, reinforcing the brand’s roots while giving it a fresh, contemporary edge.