I created the fun and playful brand identity for BigBuns, a smash burger street food chain based in Leeds, UK. Drawing inspiration from the cheeky name, I explored custom, curvaceous typography that embodied the brand's bold, irreverent spirit. To add a further touch of personality, I designed a burger character that brought a lighthearted, approachable element to the identity. The branding extended into an array of pun-inspired stickers, which doubled as paste-ups to decorate the walls of each location, reinforcing the brand’s playful and engaging presence.